Stay-At-Home Order : The use of social networks increases by 61%

Almost 3 billion people are staying at home right now. This results in a very large increase in internet traffic and a greater use of social networks around the world :

A 61% increase on community platforms

That was to be expected. We are in 2020 and when we force a human to stay at home in our time, he throws himself on the screens. Smartphones, computers, iPads ...

Internet traffic, video streaming, social networks and electronic commerce are the four areas that are most impacted by the Stay-At-Home Order.

Instant messaging platforms top uses during containment

WhatsApp is the fastest growing among all social networks. Indeed, the application recorded a 40% increase in its use. A figure that increases to 51% for users living in countries where containment has entered its last phase. WhatsApp is undoubtedly the preferred messaging platform worldwide. With more than 2 billion users, the app is the most used social network, just behind Facebook.

In some countries, the use of WhatsApp is spectacular. This is particularly the case in Spain where connections have increased by 76% in recent times: a record never observed.

More and more users, but less earnings?

Indeed, the growing number of users on social networks does not guarantee more earnings. Brands are becoming more cautious and skeptical about spending money on social media in the midst of a health crisis. In addition, many brands stop spending money on their communication because their business is stopped.

Twitter has spoken on the subject. The social network confirms that its number of daily active users has soared: + 23% in just a few days.

However, the social network estimates that its advertising revenues for the first quarter of 2020 will plummet. Final results will be released on April 30, but forecasts are very low.

Despite the crisis, the founder of Twitter donates $ 1 billion to fight the coronavirus

Which corresponds to 28% of his personal fortune.

The entrepreneur even shared on his platform an excel table that everyone could consume, detailing how his donation will be redistributed. An incredible initiative that could not be more transparent